Howcast Media, Inc. ("Howcast") is concerned about your privacy. Howcast, a Delaware Corporation, with its principal place of business at 518 Broadway, Second Floor, New York, NY 10012, is the owner and operator of the web sites located at Howcast.com, CakeMade.com and other URLs as may be designated in the future (collectively referred to as the "Sites"). We want you to understand what types of Personally Identifiable Information we collect from you when you visit the Sites, and how we use your Personally Identifiable Information.
Personally Identifiable Information
Personally Identifiable Information ("PII") refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains. This includes information that is used in a way that is personally identifiable, including linking it with identifiable information from other sources, or from which other personally identifiable information can easily be derived, including, but not limited to, name, address, phone number, fax number, e-mail address, demographic information such as age, income, and zip code, financial profiles, social security number (solely in instances in which you accept payment from Howcast in a transaction which requires IRS notification by law), and credit card information (in the event you make purchases from the Sites using a credit card). To the extent unique information (which by itself is not PII) such as a personal profile, unique identifier, and IP address is associated with PII, then such unique information is also considered PII. PII does not include information that is collected anonymously (i.e., without identification of the individual user) or demographic information not connected to an identified individual.
Personally Identifiable Information Howcast Collects
Howcast uses third-party advertising companies to serve ads and collect information when you visit the Sites. These companies may use information (not including your name, address, email address or telephone number) about your visits to the Sites and other web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following site: http://www.networkadvertising.org/managing/opt_out.asp.
How Howcast Uses PII
We use the information you provide through the registration process to: provide you with the information and services you request; communicate with you on matters relating to the Sites; manage your account with Howcast; and provide you, if you opt to receive such information, with information about related services and/or products from our other business associates.
Information that is automatically collected regarding your activities while visiting our Sites as well as demographic information derived from your registration and others may be aggregated and shared with associates and third parties, but only in aggregated form that does not contain any PII. For instance, Howcast may monitor the most popular videos on the Sites, and may display this information publicly or provide it to others.
Any information, comments, or other material in any form, electronic or otherwise related to Howcast and/or any commercial advertising content shown on Howcast that you submit via the Sites or otherwise to Howcast may be used by Howcast for any purpose, including posting on our Sites for viewing by other visitors to our Sites.
In addition, Howcast uses information maintained about you, and other information obtained from your current and past activities to resolve disputes, troubleshoot problems and, if necessary, to enforce our rights. At times, Howcast may review the information of multiple users to identify problems or to resolve disputes.
Your Choices Regarding the Collection, Use and Disclosure of PII
You may at any time choose to disclose or not disclose the PII we request; however, if you choose not to disclose the requested information, we may not be able to provide you with some or all of the information or services you request. Howcast reserves the right to withhold or deny any services available on the Sites, or to condition access to all or certain portions of the Sites for any reason, including but not limited to, your refusal to or removal of information Howcast deems necessary to provide the information or services in question.
If you do not wish to receive certain communications from Howcast such as marketing communications, you may opt out by declining the service offered or, in some instances, adjusting the settings on the Sites to reflect that you do not wish to receive such communications. We will use reasonable efforts to comply with your request unless such communications are necessary for the administration of your account or the maintenance of the Sites, required by law, or necessary to protect our rights.
The Sites are not designed for use by children and minors. Howcast does not knowingly collect PII from children under the age of 13. If you believe that a child has provided Howcast with PII without the consent of his or her parent or guardian, please contact us at [email protected]. If Howcast becomes aware that a child under age 13 has provided us with PII, we will delete such information.
How Howcast Shares PII
Correcting Inaccuracies in Your PII
If you have any questions about your PII at any time, please contact us at [email protected].
For customers outside the United States, please note that any PII you enter into the Sites will be transferred out of your country and into the United States. You consent to such transfer through your use of the Sites. You also warrant that you have the right to transfer such information outside your country and into the United States.
You should also be aware that if you submit information to "chat rooms," "forums" or "message boards" such information becomes public information, meaning that you lose any privacy rights you might have with regards to that information. Such disclosures may also increase your chances of receiving unwanted communications.
Last Updated: April 9, 2014