Howcast Media Redefines Instructional Video Formats with Two New How-to Series
Howcast's Quick Tips! and How Do You How-To Video Pilots Provide Consumers with the Ultimate Insider Tips Anytime, Anywhere
Howcast, the go-to source for engaging instructional online video, today announced that its innovation center, Howcast Content Labs, is debuting two new how-to video formats: Quick Tips! and How Do You How-To. Constantly re-imagining what how-to videos can be, Howcast Content Labs is experimenting with both short-form video content and tips straight from the experts.
"We recognize that short-form content is one of the most popular formats for viewing videos online and on mobile devices," said Daniel Blackman, COO and cofounder, Howcast. "To complement the changing video viewing experience, Howcast Content Labs is continuously experimenting with new content formats and technologies to provide more targeted, engaging, and useful instructional videos."
The two formats, How Do You How-To? and Quick Tips!, give consumers the opportunity to learn how the pros have perfected their crafts, and how to solve common household problems creatively – in 15 seconds or less. Each pilot series is available on Howcast.com.
About Quick Tips! - Fast, Creative Solutions for People On-the-Go
How fast can you learn to do something? How about in under 15 seconds? Howcast's Quick Tips! provides innovative and creative solutions to everyday dilemmas quickly and easily. Need to know how to clean up a cracked egg? Rushing to make breakfast only to find your bacon slices are stuck together? Quick Tips! illustrates hacks to these daily tasks for fast, effective solutions
About How Do You How-To? – Insider Tips Straight from the Experts
Everyone has their own personal tips for how to do something. Now Howcast is tapping some of the most innovative trendsetters to hear how they how-to. How Do You How-To? is a new series that uses an intimate approach to let you find out how experts do what they do best, and give you an inside look to how they approach their professions, hobbies, and passions. The launch features wine expert Gary Vaynerchuk, Ford Model Delphine, and ABC News correspondent John Berman.
About Howcast Media
Howcast empowers people to learn how-to do just about anything - anytime, anywhere they need to know how. Using innovative technologies to produce, deliver, and showcase high-quality videos online and on the go, Howcast is evolving how people can create and view content. Since launching in 2008, Howcast has become a top 100 YouTube channel with more than 100,000 subscribers. With over one million downloads on iPhone and Android phones, Howcast is the number one instructional content mobile application. Howcast is led by a team of veterans from traditional, new media, and technology companies with offices in San Francisco and New York. To learn more about Howcast, visit www.howcast.com, and keep up with us on Twitter, Facebook, and our Blog.