Explosive Growth in Online Video and Need for Quality Instructional Content Drive Howcast's Success

Howcast Media announced today that it has surpassed a number of key milestones in the first half of 2010, securing its position as the market leader for high-quality, low-cost how-to videos and instructional content.

Mobile App Dominance:

• In early 2010, Howcast built on its dominant position as the #1 global mobile how-to video provider with releases of additional apps for iPad and BlackBerry, as well as the launch of a new WAP site optimized for mobile browsers (m.howcast.com). Across all smartphone platforms, Howcast's apps have been installed by over 2 million people to date.

Other highlights in the mobile space include:

• In the very first week of its release, the Howcast for iPad app rocketed to #2 on the free apps chart -- all categories -- and, to date, has been installed by 150,000 iPad users. Its seamless integration of instructional text and video has been continually recognized since its launch.
Howcast's recently launched BlackBerry app is also enjoying strong growth across video-enabled devices with positive user feedback and high engagement numbers.

Expansion of the Howcast Distribution Network:

• With the recent addition of MSN to the Howcast Distribution Network, consumers can now enjoy Howcast's award-winning how-to videos via all major U.S. internet portals.
• Introducing Howcast in the Air! Howcast is now available at 30,000 feet, featured on Virgin Air's Red on-demand network in the "Best of the Web" category.

More Top Content Partner Successes:

• Working with blue-chip companies such as 1-800-Flowers.com, G.E., Kodak, and Nestle Middle East to name a few, Howcast continues to share its expertise, helping companies scale their digital communication initiatives cost-effectively.

Growth of the Howcast Team: On both coasts, Howcast expanded its offices to accommodate its growing team.

• Howcast has added a second floor to its NYC headquarters, located in SoHo, complete with a new film set.
• Howcast's San Francisco engineering offices have also relocated to a larger space in SoMa as Howcast's west coast presence continues to grow.

“We're very pleased by the successes that we've achieved in the first half of 2010, and we're just getting started,” said Jason Liebman, Howcast Media CEO and co-founder. "Online video business models are still in their infancy, and our development of an end-to-end content platform that scales web video creation while maintaining consistently high quality has made us the leading provider of how-to video content."

Howcast Media

Howcast empowers people with engaging, useful how-to information wherever, whenever they need to know how. From How to Paint a Wall and How to Build a Snow Cave to How to Smart Mob, Howcast streams tens of millions of videos every month across its multi-platform distribution network. In addition to creating a library of valuable how-to information, Howcast also offers an array of custom video solutions for content providers, site publishers, and marketers. Launched in 2008, Howcast is led by a senior management team with backgrounds in traditional and new media, including alumni of Google, YouTube, Yahoo!, and NewsCorp, with offices in San Francisco and New York. To learn more, visit howcast.com, and keep up with us on Twitter, Facebook, and our blog.