The Buzz Around Howcast
“They understand that video is an incredible medium to share and instruct,” says David Eun, a Google executive who oversees strategic partnerships. “But they also realize that they can use video to provide instruction in an environment that is entertaining, not dry.”
-- Julie Creswell, New York Times
"My favorite how-to videos contained clearly labeled and numbered steps […] -- tools that Howcast included in almost all its videos."
-- Katherine Boehret, Wall Street Journal
“Howcast is such a gem. It breaks from its more staid counterparts, […] by injecting a necessary dose of humor.”
-- Anita Hamilton, TIME Magazine 50 Best Websites of 2008
“Howcast’s video player is worth noting: Very cool.”
-- Josh Quittner, Fortune
“Our pick for best how-to destination on the Web.”
-- Reader’s Digest (Print Edition)
"[Howcast has] some great video player technology that blows the competition away."
-- Josh Lowensohn, CNET WebWare
“The videos all tell you exactly what you'll need to accomplish the given task and walk you through it step by step.”
-- Dennis Fisher, Boston Globe
“Without a doubt, Howcast has the best-looking how-to videos on the Web.”
-- PC Magazine Top 100 Undiscovered Web Sites
"Arguably the ace up Howcast’s sleeve is its video player, which […] is tailored to how-to content."
-- Justin Moresco, Red Herring
“Howcast meshes the feel of user-generated content with professional production quality.”
-- Megan McIlroy, Advertising Age (Print Edition)
"...the site's video player can also slow down the clip and zero in on the screen, so that the student can learn something step by step."
-- Ellen Lee, San Francisco Chronicle
“I'll tell ya folks, it's rad. It's You Tube meets My Space meets Discovery's "How it's Made" (heroin for crafty folks) meets Mental Floss Magazine (another addiction of mine).”
-- Mel Aman, Examiner.com
"... It’s a simple idea with plenty of potential."
-- Kristin Edelhauser, Entrepreneur Daily
“They actually are going for a little more polish […], trying to bring some production values to the world of Web video.”
-- Erick Schonfeld, Techcrunch
“Howcast has already signed notable advertising and distribution deals.”
-- Ty McMahan, Dow Jones
"What I like about Howcast is it seems to tap the knowledge of common folk."
-- Mark Patinkin, Providence Journal
“Howcast's destination site and video-player are tailored for how-to content”.
-- Gavin O'Malley, Mediapost
"I liked the way Howcast.com structures its site. It labels and numbers each of the steps and allows you to fast forward to or play each step back."
-- Cliff Miyake, Star Bulletin