About Howcast

Howcast® empowers people with engaging, useful how-to information wherever, whenever they need to know how. From (“How to Paint a Wall”), and (“How to Survive a Zombie Attack ”), Howcast streams tens of millions of videos every month across its multi-platform distribution network. With more than two million downloads across iPhone, iPad, Android, and BlackBerry phones, Howcast is the #1 mobile app for instructional content -- wherever you are.

In addition to creating a library of valuable how-to information, Howcast also offers an array of (“costom video solutions ”) for content providers, site publishers, and marketers. Launched in 2008, Howcast is led by a senior management team with backgrounds in traditional and new media, including alumni of Google, YouTube, Yahoo!, and NewsCorp, with offices in San Francisco and New York. To learn more, visit (“www.howcast.com”), and keep up with us on (“twitter”).

The Role

The Director/Associate Director of Ad Sales will be responsible for executing Howcast's ad sales strategy with the goal of driving significant revenue and establishing leadership within the how-to/instructional category. You will need to identify, develop, pitch, and execute both cutting-edge initiatives and traditional media ad sales.

Responsibilities

Your responsibilities will include:

• Develop and implement sales strategies designed to open new markets, establish category leadership, and rapidly expand Howcasts advertising business
• Create, aggressively pitch, and close new business and exceed sales targets by using a strong solution-based sales approach
• Prepare high-quality responses to all RFPs
• Ensure that our clients receive the highest level of sales and operational customer service
• Formulate and implement innovative sponsorship packages that maximize revenue opportunities with brands and agencies to rapidly expand the business
• Serve as point of contact for all campaign-related inquiries on designated campaigns with clients
• Monitor campaign delivery, address delivery issues, and provide optimization plans as necessary
• Focus on client retention, growth, renewal, and satisfaction
• Communicate regularly with product, ad operations, and business development teams to define and drive business goals
• Maintain client expectations and meet key deadlines

Desirable Experience

• Online ad sales experience (video ad sales a big plus)
• Rich media sales experience
• TV or print sales experience
• Strong understanding of online media and advertising industries
• Ability to drive customer satisfaction and revenue through direct sales initiatives
• A strong background working with clients face to face in an outside sales role

Requirements

• BA or BS degree as well as outstanding academic performance from a top-tier school
• Minimum of 3-6 years in online/interactive media sales
• Demonstrated success managing a minimum of $1 million in revenues
• Self-starter mentality
• Strong contacts with interactive agencies/ad buyers and directly with a wide range of advertisers
• Exceptional communication and presentation skills
• Strong understanding of the Internet media space, search engines, online advertising players, and related business models
• Strong interpersonal and relationship-building skills conducive to team development as well as excellent creative written and verbal communication skills
• Experience with ad operations systems

To Apply

Send resume with cover letter to jobs+adsales@howcast.com.