Social Media Intern

About Howcast

Founded by veterans of Google and YouTube, Howcast Media brings together the personality of user-generated content with the quality of a professional video studio to help consumers learn how-to do everything from the practical (“How to Paint a Wall”), to the unusual (“How to Get Paid for Donating Plasma”), to the entertaining (“How Not to Get Mugged”) at www.howcast.com. With high-quality video content and vibrant user communities organized around specific topic categories, Howcast provides a wealth of opportunities for distribution and advertising partners. Check out recent reviews by The Wall Street Journal and The Chicago Tribune, among others.

Howcast is set apart by our pursuit of the very best video content. We produce our own video content in our New York City studio with cutting-edge directors as well as through the Howcast Emerging Filmmakers Program, which provides emerging filmmakers with the opportunity to gain experience, exposure and a paycheck. We also welcome stellar instructional content from trusted sources like Playboy, Popular Science, and Home Depot, as well as from some of the best individual video contributors on the web.

Role

Reporting to one of the company's founders, you'll work to increase our social media presence and add content to our library. You'll help forge new relationships with video content owners and acquire new instructional video content for Howcast. You will work with people in Business Development, Engineering, Product Management, and Editorial teams to research for new community members for Howcast and then work with them to build their presence on our site. You'll have the opportunity to build skills in business development as well as learn how to optimize content to grow traffic. You will also work with our Communications Manager to maintain and improve our Social Media profiles and promote Howcast across social media networks.

Your responsibilities will include:

• Research the web for new content contributors and community members; help drive our strategy for acquiring new content
• Communicate directly with web content owners to sell the benefits of Howcast and encourage them to join our community
• Work with Community Manager to technically transfer videos and other content to the site
• Work with Community Manager and engineering to coordinate community outreach to help launch new products on the site
• Work with Editorial team to help craft and optimize video metadata and categorization in an effort to grow more search traffic to the site
• Brainstorm with Product Management to develop new tools and products to attract new users
• Participate in social media profile building (Twitter, Facebook, etc) to attract more visitors to Howcast.com
• Build up solid profiles on social media platforms such as social bookmarking and networking sites
• Friend and comment on social media platforms
• Promote Howcast content - when directed - to assist in increasing traffic
• Successfully navigate across all social networking platforms to promote the Howcast brand in a considerate and thoughtful manner
• Balance the need for promotion of the Howcast brand with maintaining a genuine profile on social media sites

Skills

• Enthusiasm to be part of the Howcast team and a willingness to learn
• A knowledge of popular web 2.0 websites and the landscape of social media; you should be an avid user of social networks (such as Facebook) and video sharing sites (such as YouTube)
• Excellent external communication and written skills
• Basic online concepts such as RSS feeds and embedded video
• Ability to work well in teams; you'll be working with members in both New York and San Francisco
• Experience working with online tools such as Google Docs or Microsoft Office
• Attention to detail and good organization skills

To Apply

Send all of the following to internships+socialmedia@howcast.com

• Resume
• Cover Email
  • Introducing yourself and why you think you're right for this opportunity
  • Telling us which Howcast Video you like the most (visit http://www.howcast.com/videos)